Rebif Family Planning Campaign
Rebif Unstoppable Campaign
To celebrate the landmark label change for pregnancy and lactation, we created the Unstoppable campaign.
The new label enables MS specialists to support their patients throughout their family planning journey, with Rebif. So if a patient wants to start a family, MS should not stop her.
"Unstoppable" relates to a state of mind and an attitude. Our new campaign is all about capturing that positivity and proactiveness, whilst increasing awareness about the label change.
Campaign Film
Unstoppable
Photography
Key Visuals
Banners
Director: Truman & Cooper
Photographer: Felipe Barbosa